Responsibilities

• Drive on-ground brand visibility through strategic marketing activities.
• Create awareness about the brand by setting up kiosks and organizing events.
• Develop and implement strategies to enhance brand presence in high-traffic areas.
• Collaborate with retail stores and other businesses to increase brand exposure.
• Engage with potential customers, introduce them to the brand, and generate leads.
• Organize and host promotional events to enhance the brand experience.
• Monitor the effectiveness of marketing initiatives and optimize strategies accordingly.
• Work closely with sales teams to convert brand awareness into sales.
• Maintain relationships with vendors, agencies, and media outlets for marketing initiatives.
• Track and report marketing budgets and expenses.

Requirement :

• Proven experience as a Marketing Executive or similar role in the beauty, wellness, or retail industry.
• Strong understanding of marketing principles and branding strategies.
• Experience in executing on-ground marketing activities to increase brand visibility.
• Proficiency in event planning, brand collaborations, and customer engagement.
• Ability to work independently, travel extensively, and build strong relationships.
• Excellent verbal and written communication skills.
• Proficiency in MS Office, CRM tools, and marketing software.
• Strong problem-solving and negotiation skills.

Qualifications and Education Requirements

• Graduates or Master in any discipline preferred but not a mandate 

Experience

• Should have at least 5-8 years of relevant experience into Franchise Sales very specifically for Gyms/Health Clubs/Fitness Studios/Wellness Centers/Salon/Clinics and alike relevant experience.