Responsibilities

• Serve as the primary custodian of the Bodycraft visual brand identity across all touchpoints—from social media to in-store environments 
• Evolve our visual language to reflect our transformation into an integrated beauty and wellness destination
• Create a cohesive design system that works across the clinic and salon, to build long-term brand equity and recall.
• Develop stunning, distinctive visual assets that differentiate us in the market

•  Conceptualise and design seasonal campaigns that communicate our unique positioning
•  Create compelling visual stories that showcase the interconnected nature of beauty and wellness
•  Design in-store graphics and experiential elements for our physical spaces
•  Oversee photography and videography direction to ensure consistent visual storytelling 
•  Have an opinion on our brand strategy
•  Craft print, digital, and environmental design solutions that elevate the member experience
•  Own new store visual merchandising, and play a pivotal role in ensuring consistent branding across all new stores 

•  Lead and inspire a team of designers, photographers, and videographers 
• Provide constructive feedback and creative direction to help team members grow
• Foster a culture of creative excellence and continuous innovation
• Collaborate with marketing, retail, and operations teams to ensure brand consistency 

•  Translate strategic objectives into beautiful, effective visual solutions
•  Balance creative excellence with practical implementation requirements
•  Maintain quality control across all designed materials and experiences
•  Know when to adhere to brand guidelines and when strategic deviation serves the brand—break the rules when required. 

Requirement: 

•  Possess exceptional aesthetic sensibility and an eye for sophisticated, premium design 

• Understand how to create visuals that evoke emotion and build deeper brand connections 

• Have a stellar portfolio demonstrating your ability to develop distinctive visual identities 

• Stay current with design trends while maintaining a timeless approach 

• Have experience designing for premium lifestyle, wellness, or beauty brands (ideal, but not compulsory)

Qualifications and Education Requirements

Experience