Bengaluru

|

Brand Manager |

Full Time

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Job Description

This role will entail devising and executing marketing strategies with a focus on Brand Management, Content marketing, Events and Activations, Communications (Internal and External) with an ample opportunity to build a legacy brand of Bangalore.

Responsibilities

  • Translate brand strategy into plans, brand positioning and go-to market strategies.
  • Strengthening the brand identity and positioning across online and offline channels for the salon and clinic division.
  • Will lead ATL, BTL, Customer Research, Content & Creatives, Social Media
  • Creating and managing customer research, promotional collateral to establish and maintain product       branding
  • Maintain brand consistency across all external and internal creatives and communications
  • Handle external Media relationships, PR and agency relationships
  • Develop best practices, define and track KPIs for managing marketing success
  • Analyse campaign performance data to drive continuous improvement and hypothesis-led testing of new concepts

 

Requirement: 

  • Superior Communication & Interpersonal Skills
  • Dynamic Leadership/People Skills
  • Ability to work in an unstructured agile work environment
  • Excellent innovative, creative & strategic planning skills with a successful track record of generating higher revenue through marketing efforts.
  • Go-getter and positive attitude

 

Qualifications and Education Requirements

Graduate in Marketing, Business Administration, or Mass Communication

Preferred Skills

  • Solid understanding of promotion and media planning - both grassroots and across major mediums (mainly digital)
  • Expertise in creative and production process for traditional and digital (incl. video audio) materials
  • Handled Content, media, PR and brand campaign management calendar
  • Has built marketing experiences across display, social, mobile, online and mass media demands

Experience

3–5 years of experience in brand management, marketing, or advertising roles

Let’s stay in touch

Upload your Updated Resume

or

Drop an email to Teamhr@bodycraft.co.in

or

Drop an email to Teamhr@bodycraft.co.in